One Fish at a time...

In today’s society, everyone is looking for a solution against global warming, international conflicts, alternative energy sources, saving the planet, human rights violations, and endangered animals. These are just some of the many causes that occupy our daily lives. Some of us tend to tune out, as there’s so much hard selling and finger pointing. In order to understand the issues at hand, one must first gather information. But, who has the time?

UMI is a non-profit organization with its purpose to “Share the richness of the sushi culture with mainstream America.” Who would have thought 40 years ago that sushi bars would be opening up all over America? With the recent sushi explosion, we need to educate mainstream Americans by providing correct information about fish that is used for sushi, One Fish at a time. Questions that frequently come up are the sustainability of sushi. As the mainstream culture in the U.S. continues to grow, we will improve the awareness of the entire sushi supply chain. Since most of the talk about sushi is fish related, we’ll concentrate on these topics, but will have other sushi related information too.

UMI in Japanese means Ocean and our efforts are One Fish at a time. An All Star Team of professionals has been assembled: Tetsuya Nick Sakagami is the fish expert. With his worldwide connections, he can track the demand and movement of seafood on an international scale. Jeffrey Nitta has owned and run many different types of restaurants, worked with chefs all over the world, experienced the growth of sushi firsthand, and has developed many food related promotions and events. Jay Terauchi is an experienced marketer, social media specialist, sushi evangelist, and chef.

The sun is rising and this is the beginning of a new day and time. Please join us for special articles and interviews as we educate and make aware of various sushi related topics One Fish at a time…

Domo Arigato.